Brand Strategy

GIN SOAK

Gin Soak is a modern premium gin brand built for a new generation of drinkers. We developed the complete brand strategy and visual language — positioning it at the intersection of craft and culture, with a tone that's unapologetically confident and playfully irreverent.

✦ CLIENT REVIEW

"ROLL TOOK OUR ROUGH IDEA AND TURNED IT INTO A BRAND WE'RE GENUINELY PROUD OF. THE STRATEGY WAS SHARP, THE CREATIVE WAS BOLD, AND THEY PUSHED US TO BE BRAVER THAN WE THOUGHT WE NEEDED TO BE."

Founder

GIN SOAK